It’s raining again, I hear you say. Despite being great for our gardens, it feels like it’s been non-stop raining for weeks now; surely it is time for our summer to start? In business, though, the art of a rainmaker is deemed very important and potentially holds the key to survival.
The act of bringing in new business will, of course, take different forms, depending on the type of industry you are operating in and who the customer is. But whether you are relying on cross-referrals as a result of building a reputation of trust and good service delivery or direct face-to-face selling to create a lead or generate a sale, the important thing is to be ready to move a prospective client along the sales pipeline.
In my area of mechanical design engineering, where I am involved in design and development projects that include medical components and devices, it certainly has been raining on me. Following some active prospecting, we have secured a design and development package for a repeat client. This is on top of a larger contract that we are already working on and being very busy in our own workshop developing the facility and specifically the CAD/Engineering interface. I very much hope the same has been happening to all my other industry colleagues and connections. Let’s hope that it continues to pour down on all of our heads for a while yet.
Like what you read? Please give us a like/thumbs up/follow us, so that you are kept up to date with future #SanstecStories and also get in touch, to ask us questions or suggest content or/and particularly to discuss how we can best support you.
