New product design and development is a complex process, involving a great number of professionals across numerous departments. In fact, there are so many reasons why a product doesn’t make it on the shelves, so to speak, I sometimes wonder how anything gets made at all. These barriers can be numerous depending on the design and manufacturing process in order to successfully bring the designated product to the market place.
Coming up with a new or innovative idea can be the first hurdle to overcome. But once you have fulfilled this task, having a concept that not only is fresh but can practically be developed and efficiently made is a tricky step to master. The time taken to get a product to market can also impede on a product’s success. If a business is too slow, then it could miss the best time to undertake a launch. Complex processes can hinder the speed of production, especially when an adventurous or unrealistic timeline is implemented.
There are, of course, unforeseen issues that can occur. In some cases, it will become apparent that the materials selected will not be appropriate to perform the task required. In others, the CAD design process will undoubtedly require tweaking to adjust for failures identified with the initial idea. In some extreme cases, it could even be begun again completely from scratch. The PLM (Product Lifecycle Management) software, processes involving document control and data, can be catastrophic if not managed correctly.
As a mechanical design engineer, having worked in numerous industries over 25 plus years, I have the necessary experience which has equipped me with the expertise to break through many of these barriers as and when they occur.
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